Our CEO and Senior Management Team


Ian Baker  [email protected]

Ian is an ecologist by training and prior to coming to Small Woods in 2016, he worked in range of public, private and voluntary sector roles, including Rural Economy Policy lead at Defra; and Head of Rural Programmes at one of the former Regional Development Agencies and roles with Countryside Commission, Countryside Council for Wales and the National Trust.

Always having an interest in woodlands, Ian grew up amongst the Beech woods of the Cotswolds and has spent the majority of the ensuing years surrounded by the woodlands of the Mid Wales, Cumbria and the Severn Valley, where he now lives with his family. 


Business Manager

Deb Cheetham staff photo

Deb Cheetham  [email protected]

Deb manages our Administration and Finance Team, who assist her in making the financial and administration functions of Small Woods run as smoothly as possible. She has a background in IT and business management and worked for a large law firm for twelve years. 


Woodland Management Manager 

 Simon James [email protected]

Simon leads our national work on woodland management policy and projects; including networking and representation, development of SWA policies on woodland management issues, overseeing development and implementation of WM projects He also coordinates woodland management advice and activities for members and wider public, including events, training, advice and networking

Fundraising and Communications Manager 

Sue Chance [email protected]

Through managing the Fundraising and Communications team, Sue helps Small Woods raise additional income and, through our communications, ensures that we are best serving our members and supporters. She has great empathy with the aims and ideals of Small Woods and simply loves the overall ethos.

Sue has always worked in the charity sector, principally in income generation - fundraising via trusts and foundations, individual giving through single or regular donations and legacies, corporate sponsorship and events and appeals. She has also managed commercial activities such as charity shop operations, cafes and gift shops and lottery operations, including their marketing and communications functions.

She lives near the Green Wood Centre in Ironbridge and appreciates being surrounded by nature. She lives on, and sometimes during floods, almost in, the River Severn. Her favourite tree is the willow as she greatly appreciates its assistance in stabilising the riverbank.


Social Forestry and Wellbeing Manager 

Amie Andrews staff photoAmie Andrews  [email protected]

Amie manages our Social Forestry and Wellbeing Team. Her work focuses on health and wellbeing activities in woodlands across the UK. She manages the effective delivery of our social forestry and wellbeing projects, balancing the requirements of stakeholders from the health, environment and training sectors.

Amie also raises the profile of Small Woods, taking forward the strategic direction, whilst developing funding ideas to build the scope and breadth of our social forestry programmes. Amie is an anthropologist by background with experience in teaching and project management.